Why keyword density is important

There are some rules, which you should follow while placing the targeted keywords in the content:. You should target long tail keywords while maintaining keyword density in the content. A long tail keyword may help to rank the webpage on more than one keyword and your webpage may generate more traffic. Keywords that are placed in the content should not be different from the content.

It may cause to do not rank the page and may penalize your webpage. On some of the local and poor authority based websites, you may see that they use repeating keywords many numbers of times.

The page may rank for few days but the ranking will not be constant for a long time. There are a number of free and paid online tools that can be used to analyze the keyword density in the content. You may use these tools to analyze the density of the keywords and serve the good and optimized content to the Reader and Search engines as well. If you wrote a good article, repeating keywords many numbers of time and thinking that this may the correct way to rank on the keyword.

This is totally wrong and you must avoid such kind of keywords stuffing at all cost. Here are a few keyword density best practices:. Your first priority should always, always be to create high quality content that offers an amazing user experience.

This is more important than keyword density for any page that you develop. There are a few different SEO tools you can use to measure the best keyword density. We like the following:. But it is a great way to get an instant, no-nonsense read on your focus keyword density as you build out your content or page. Yoast Premium has taken steps to recognize different word forms as one keyword. Enter a url and a focus keyword into the tool. Then, Moz will score the page on several factors, including keyword density, page title and much more.

The tool also targets any keywords your competitors are using that are related to the focus keyword. This gives you ideas that can broaden your content and increase your topical authority. The SERP-based competitor analysis makes this a great tool to incorporate into the preliminary part of your keyword research too, not just at the end. Your top priority should always be to produce high quality content for a great user experience.

So as long as you keep context in mind, you can use the keyword density metric to create content that thrills your audience and drives conversions. Want to dive deeper? Check out our post about on-page SEO. Key Points Keyword density represents the frequency at which your keyword appears in a piece of content. TF-IDF is a weighted formula for keyword density that has become the standard in data mining, user modeling and information retrieval.

Keyword density was an objective metric Google used to determine the relevancy of a page until SEO strategists learned they could cheat the system with keyword stuffing. But there is evidence that naturally including keywords increases relevance for a particular term. Tools like Clearscope. Your top priority should always be creating high quality content and a good user experience, not keyword density.

So, what is the ideal keyword density percentage in ? But it is searching for potential keywords that stand out. The higher the density for a keyphrase, the more likely the whole page is about that topic. Thus, paying attention to keyword density is still important for SEO. But, unlike times in the past, it is more about the overall context of the copy and not using the term as many times as you can. As we mentioned above, Google looks at all words on the web page in the same context and breaks each one down to the number of uses.

This is great, as it means you can rank in multiple ways with the same piece of content over time. Typically the formula for calculating keyword density is the number of times a focus keyword is used on a page divided by the total number of keywords on the whole page.

Just aim to make your content sound natural and aim for consistent keyword use throughout the entire piece. This tells both search engines and users what your page is about, so it only makes sense to include it here. Remember, this is the little blurb that ends up in the SERPs.

Including your focus keyphrase is important here. Of course, search engines are a lot smarter than many digital marketers give them credit for.

As Google has evolved with algorithm changes over the years, the semantic capabilities of their bots have dramatically increased.

In plain speak, this means they can tell that two different keywords are variations of the same thing. Search engine spiders know that this is the same as types of dogs or canine breeds. And there are dozens of other related terms that it sees as a linked term.

That said, it is important to realize that sometimes it is better for SEO to use keyword variants and keyword clustering within your text. What this means is, instead of focusing on just one primary keyword in your copy, you use several related terms together in an effort to rank for multiple terms. If the words are essentially the same semantically as each other , this is an ideal way to gain more organic traffic while making it easier to achieve a higher level of search intent.